WPP signs contract with Indian digital technology firm

12th Sep 2013 08:55

Ogilvy & Mather, a wholly-owned subsidiary of WPP, has signed a deal to acquire a majority stake in digital technology and production company PennyWise Solutions, a firm based in India. The move is part of WPP's goal of developing its networks in fast-growth and important markets and sectors. PennyWise, which employs more than 140 people, was founded in 2003 and has developed a range of digital services, including custom application development, mobile application development, search engine optimisation, digital listening, online consumer response management systems, data analytics and business intelligence, network support and infrastructure management services. The agency has revenues of INR 119.2m for the year ended March 2013, and gross assets of INR 68.3m. Its clients include Vodafone India, Johnson & Johnson, and LIN Digital. NR