WPP makes follow-on investment in Enprecis

26th Sep 2013 09:56

WPP's wholly-owned operating company Kantar, a data investment management group, has announced a follow-on investment in Enprecis, which uses a proprietary online platform to collect and analyse data about consumer experience for the automotive industry.Enprecis, which in 2012 had gross assets of $1.6m, will be aligned with the automotive practice in TNS, the global market research company that is part of Kantar. The investment was made to further strengthen TNS's offering for the automotive industry and follows the acquisition of leading Chinese company, Sinotrust Market Research earlier this year, WPP said. It added: "This investment continues WPP's strategy of developing its services in important markets and sectors. WPP's data investment management business, with revenues of $4.5bn (including associates), is centered around Kantar, the second largest data investment management network in the world after Nielsen. "By connecting the diverse talents of its 13 specialist companies, the group aims to become the pre-eminent provider of compelling and inspirational consumer insights for the global business community." NR