WPP gobbles up French PR firm

25th Jun 2012 11:32

British advertising and marketing giant, WPP, has bought French PR firm i&e.i&e has been operating for 50 years in France and specialises in reputation management and brand marketing, with several big French brands as customers.i&e's unaudited revenues for the year ended December 31st 2011 were approximately €13m with gross assets of approximately €5m.WPP already has major interests in France, employing around 5000 people and generating revenues of €850m.BS