WPP expands position in Argentina with latest acquisition

19th Aug 2013 09:27

WPP's activation agency, Geometry Global, has acquired a majority stake in Brandigital, a digital agency in Latin America. The firm, which works with clients in social media, e-commerce, and mobile, generated revenue of AR$19.3m (around £2.21m) for 2012. The Argentine company employs 110 works across five offices. In a statement WPP said: "This acquisition continues WPP's strategy of investing in fast growing markets and sectors and its commitment to developing its strategic networks throughout Latin America." The group generates revenues of $1.6bn and employs over 18,000 people in Latin America. In Argentina, the group generates revenues of $300m and employs 5,000 people.NR