WPP acquires social media marketing firm Vocanic

10th Dec 2013 08:07

WPP's wholly-owned operating company, GroupM, has agreed to acquire a majority stake in Vocanic Pte, a social media marketing business in Singapore. The acquisition furthers WPP's programme of developing its networks in fast-growth markets and sectors and continues its strategy of strengthening the group's capabilities in digital media, it said. Clients of Vocanic include Dell, Unilever and Standard Chartered Bank. In 2012, the group generated revenue of SGD 4.3m (£2.09m), with gross assets of SGD 2.1m (£1.02m). NR