Seinfeld rights bought for $1m per episode by Hulu

29th Apr 2015 13:08

The online broadcasting rights for Seinfeld, the acclaimed 1990s sitcom 'about nothing', have been snapped up for a reported $180m from owner Sony.Online streaming provider Hulu, which is based in the US and has tried but failed to expand into the UK, was reported to have agreed to pay $1m per show, according to Variety magazine, defeating Netflix, Amazon and Yahoo in a bid battle.Rival publisher Deadline reported the deal was closer $130, or $0.7m for each of the 180 22-minute episodes.Seinfeld, which was created by stand-up comedians Jerry Seinfeld and Larry David, remains one of the most successful television shows of all-time, being the first television series to command a $1m-a-minute cost for advertising slots.Seinfeld and David allegedly turned down a $100m offer to continue the show for a tenth season.Some 76.3m viewers tuned in to watch the series finale when it aired in May 1998.