ProCook sees FY revenue slightly ahead of market views after record peak season

14th Jan 2026 09:12

(Sharecast News) - Kitchenware retailer ProCook said on Wednesday that it was on track to deliver a strong full-year performance, with revenue and cash generation set to be slightly ahead of market expectations, as it reported "record" peak season trading.

In the 12 weeks to 4 January, total revenue rose 28% to £32.8m, with like-for-like revenue up 17.2%.

Retail revenue increased 26.8% to £20.3m, benefitting from the tenth consecutive quarter of LFL growth - 9.1% - and the impact of new store openings. Revenues in the e-commerce segment jumped 30% to £12.5m, with LFL growth of 28.9%, driven by "significant" growth in both traffic and average order values.

ProCook said it outperformed the UK kitchenware market including kitchen electricals by about 30 percentage points.

The retailer also said it was on course to deliver a strong full-year performance, with revenue and cash generation seen slightly ahead of market expectations. Operating profit and pre-tax profit, excluding FX impacts, are set to be in line with market expectations following investment to drive acceleration in market share gains.

Chief executive Lee Tappenden said: "These results reflect strong execution of our strategy and the outstanding customer focus and commitment demonstrated by our colleagues.

"Continued disciplined investment is supporting our results, enabling us to significantly outperform the market and capture increased share, with our active customer base growing to new heights driven by record new customer acquisition as more customers discover our brand for the first time and enjoy our award-winning quality products and excellent-rated service.

"These results, together with our expanding retail footprint and our enhanced product offering which is clearly resonating with consumers, mean we are confident in delivering a strong full year performance. We are firmly on track to achieve our medium-term ambition of 100 UK retail stores, £100m revenue and 10% operating profit margin."

At 0900 GMT, the shares were up 16% at 45p.