Nichols, the soft drinks group behind the fruity beverage Vimto, expects profitability for the full year to be ahead of current market expectations after the strong performance of the first half continued into the second. Full year 2010 revenues are once again well ahead of internal plans, with operating margins that will be in line with plan, the company said."The group's balance sheet has been strengthened and underlying cash generation will also be ahead of expectations," Nichols said. "In overall terms we expect the group's profitability for the year to 31 December 2010 to be significantly ahead of last year and ahead of current market expectations."