Next 15 finishes year in line with guidance

24th Jan 2017 12:21

(ShareCast News) - Digital communications group Next 15 announced a pre-close trading update on Tuesday, ahead of its results for the year ending 31 January, which are due to be announced in early April.The AIM-traded company said it expects results to be in line with market expectations, with the board adding that it anticipates the group to make further good progress in the year ahead.During the year, Next 15 said it continued to invest in the transition to digital marketing services.It made a series of acquisitions including Publitek and Pinnacle, which are specialists in digital content and marketing for advanced technologies.The group also acquired Twogether, a specialist B2B digital marketing agency; HPI, a market research business; and took an investment stake in Phrasee, an artificial intelligence email marketing technology company.Since July, the group said it has added notable additional business from General Motors, Unilever, KPMG and Deliveroo.Next 15 was continuing to benefit from the relative scale of its US business compared to its UK peers, the board added.More than 60% of the group's revenues are generated in the US, and the board said it should continue to benefit from the "relative strength" of the US economy and its currency."The group continues to invest in three areas: data, content and technology," said chairman Richard Eyre."This is positioning it well for the future and attracting a high calibre of talent and customers."In the year ahead we expect to enhance our data, content and technology capabilities organically and by acquisition as we see these as drivers of long-term growth."