Frasers launches €1.98bn takeover offer for Hugo Boss

10th Jun 2026 17:30

(Sharecast News) - Mike Ashley's Frasers Group said on Wednesday that it was launching a €1.98bn (£1.73bn) takeover offer for Hugo Boss.

In a statement after the close of markets, Frasers said it was offering €38.00 per share for the German fashion brand. Frasers - which owns Sports Direct, Jack Wills and Flannels, among others - currently has a 26% stake in Hugo Boss.

Frasers noted its "strong track record" in making strategic investments in the ordinary course of its business to develop relationships and partnerships.

"Hugo Boss is a key brand partner for Frasers, and one of the top five brands across the Frasers group," it said. "Frasers is a long-term investor in Hugo Boss and remains supportive of both Stephan Sturm, the chair of the supervisory board, and Daniel Grieder, chief executive officer, in pursuit of their sustainable growth strategy whilst continuing to build brand equity.

"Frasers' board of directors believes that increasing Frasers' investment in Hugo Boss will create value for Frasers' shareholders."

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