Character Group FY profits seen higher despite LFL sales decline

16th Jan 2026 07:52

(Sharecast News) - Toy company Character Group said on Friday that trading conditions across its markets remained difficult, with like‑for‑like sales in the four months to Christmas around 11% lower than the same period in 2024.

Character now expects first‑half sales to 28 February to be below last year's level, but anticipates an improvement in the second half that it expects to leave full‑year revenue broadly in line with 2025.

Despite the flat top‑line outlook, Character also said pre-tax profits were expected to more than double this year, boosted by product mix and enhancements across its portfolio.

The AIM-listed firm added that it continued to benefit from a strong balance sheet, a solid net cash position and significant unused working‑capital facilities.

Reporting by Iain Gilbert at Sharecast.com